"I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I've ever wanted."
Scalp care is hair care
Beautiful hair
starts at the root.
Tried, tested, obsessed-over
Featured product
New Wash Original
Cleansing & conditioning cream for all hair types
- Replaces shampoo & conditioner in one step
- The balanced original for most hair types
- Detergent-free, cleanses without stripping
$48.00
$38.00
The New Wash difference
Shampoo strips.
New Wash restores.
Detergents in shampoo wash away your hair's natural oils - then conditioner tries to put them back. New Wash skips the cycle entirely, cleansing with essential oils that leave hair soft, shiny and healthy.
Shampoo
New Wash
Cleanses
Conditions & detangles in one step
Supports a healthy scalp
Detergent- & sulfate-free
Naturally derived and biodegradable
Enhances natural texture
Preserves color
Lets you go longer between washes
Recyclable refill pouches
Join more than a million New Wash devotees
The New Wash method
Simpler than shampoo.
One product replaces your shampoo, conditioner and detangler. Here's the method:
1
Apply
Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.
2
Splash
Add a splash of water to get a smooth, milky consistency.
3
Massage
Work into hair and scalp, using the scalp brush to coat every inch - scrub, massage, repeat. Let sit for 2-3 minutes.
4
Rinse
Rinse thoroughly, using the brush to ensure all product is washed out.
Made for every hair type
Made for your hair
Original, Rich, Deep Clean or Fragrance Free-pick the New Wash formula that matches your hair and scalp.
8 out of 10
people who tried New Wash said it's the best product they've ever used.
Shop New Wash*Based on a 3-week consumer perception study of 103 participants, compared to similar products
From the experts
Why hairdressers recommend New Wash
"I don't use shampoo in the hair salon. It makes my job so much easier."
Jayne Matthews Hairstylist, Educator and Salon Owner
"You can simplify your entire routine by just using New Wash."
Victoria Schrager Haircut Specialist
"Try the ASMR Method: Apply, splash, massage, rinse."
Caroline Stahl Hairstylist
"It's been a complete game-changer for me and my clients."
Skip Fellers Salon Owner, Educator and Hairstylist
From the press
It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you're a one-and-done kind of washer.
I normally have to use a detangling product on my hair after I shampoo, but after using this, I could just comb my hair and it wasn't tangly at all.
If you've ever wanted to cosplay as a colorist, this is the duo for you.
Save up to 20%
Build your routine.
Build your routine.
Save on every step.
Automatic savings at checkout - the more New Wash you add, the more you save.
- 1 item, 5% off
- 2 items, 10% off
- 3 items, 20% off
- Free US shipping over $50
Simply better haircare
Designed for you and the planet
We believe the world needs fewer, better things. Our mission is to create smart, sustainable products that make your hair healthier-without compromise.
Consciously created
Every product is made with naturally derived ingredients and is Leaping Bunny Certified.
Eco-friendly packaging
Our fully recyclable refill pouches were a first in the beauty industry.
Hairdresser-approved
Our lineup is loved by top stylists around the world as well as their clients.